One of the most overlooked places of free marketing for local businesses is the local media. This could mean local TV, local radio or the local newspapers and magazines. With that said, there is a formula and strategy for approaching the media and episode 019 teaches you that formula step by step. Want access to…
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There is a lot of controversy when it comes to discounts. Many local businesses, discounting is almost a necessity to stay in business. With others, discounting could be what puts them under and forces them to close their doors. Episode 018 will give you the pros and cons and help you unravel this tough choice….
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How many different calls to action do you have across your marketing messages? Are you asking them to call, email, check your social media out, stop in? The key with local marketing is to focus your message on what you want your prospects to do first. This episode will teach you how to identify the…
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The number one question that I get asked relates to budgets. Local businesses want to know how much they should invest in marketing each month, each year, even each week. While there is no simple answer, this episode gives you the exact formula that I use (and millions of others) use to properly budget and…
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If you were to take a step back and think about your local business, what word or phrase do you want to own? The chances are high that whatever you first come up with is too generic. This episode will teach you how to really hone in on that category or phrase to put your…
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Many people have said that email marketing is dying a slow death. While some local businesses are struggling with email marketing, others are dominating. Your email lists and contact lists are gold, if used correctly. Episode 014 will teach you how to become a local email marketing expert! Want access to the show notes and…
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My favorite tactic for helping businesses grow is by putting together a robust mobile marketing strategy. The first piece in mobile marketing is crafting a strategy to collect and market to your prospects and customers using text messages. Episode 013 gives you the play by play strategy to get up and running, fast. Want access…
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While most businesses are focusing all their efforts on digital, adding offline marketing to the mix will help keep you a step above. One of the quickest ways to execute some offline marketing is by using podcards. The problem is that almost every postcard campaign fails. Listen to this episode to make sure your campaign…
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The best time of the year to make some quick sales is around the holidays, and black Friday is no exception. Every local business should have some type of promotion for black friday, that is if they want more sales. Listen to episode 011 to learn how to grab your share of the holiday! Want…
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Youtube.com is the second largest search engine on the planet, and the perfect place to market and advertise your business. This episode will give you tips and tactics to get up and running quickly and to start getting new eyeballs on your business. Want access to the show notes and other freebees? Visit www.marketingaboveall.com. …
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