Your number one salesperson that never calls on sick is your website. In episode 169, I will give you the ins and outs of what you need for a successful website launch; from what platform to use and to how many pages you need for a launch.

As you continue down the path towards launching a new venture, securing your digital assets and footprint before others do is vitally important. In episode 168 I will teach you the best domain names to secure and the most optimal social media channels to secure.

Armed with the sales numbers you are aiming for when opening, you will need to put together a plan to get your business there. In episode 167 I give you the simplified version of a marketing calendar that will be used and tweaked as you get closer to launch.

One of the most important processes in starting a business from start to launch is to reverse engineer your goals. In studying why businesses have gone under one of the top reasons is failure to plan effectively. They overestimated income and underestimated expenses. Tune into episode 166 to learn more.

There are quite a few brand assets you will need to get created in your journey to starting a new business. These range from a logo to the colors and typography that will be used. Tune into episode 165 to see how I approach branding.

Storytelling is a great way to show your future customers why you do what you do. Your customers buy why you do things, not what you do. Having a core story will clearly align your team and get your customers excited. Tune into episode 164, the next part in marketing a business from scratch.

As you start to think about marketing your new business one of the initial steps is to develop a painted picture. This document will take a look three years into the future and written as if things have already happened. Tune into episode 163 the next part of our ongoing series on marketing a new…

One of the first tasks in getting a business off the ground is to officially name the business. Sadly, most business owners pick the wrong name. In episode 162 (part 3 of an ongoing series of launching a new business) I will teach you the foolproof way to launch your business.

The second step in marketing a business from scratch is to understand your core customer and core avatar. You may have the greatest product or service in the world but if you match it with the wrong audience, you are sunk. Tune in to learn more.

This episode is the first in a series of episodes on marketing a business from scratch. The first part of the process is to conduct a robust survey on the existing competition. Tune into episode 160 to learn what details to get and how to proceed.