In episode 159 I give you the formula to use to establish your marketing budget. This will apply if you are currently closed or opened. Now is the time to take strategic actions and this episode will give you the clarity you need.

In any type of uncertain economy, you need an offer that stands out from the crowd. In episode 158 I teach you how to bundle your offer in a way that you have never thought of before. If you want to make more sales right now, this is the episode for you.

At times of crisis there is often a question of how much should you communicate and who should do the communicating? In episode 157 I teach you my approach to leveraging multiple layers of people to get your message across.

If you haven’t noticed, everyone is stuck at home. What is interesting is that people are loving getting out of their houses for a few minutes to get their mail and they are reading every word. If you have the ability to get direct mail out fast, tune into episode 156.

The world has totally shifted to remote & virtual over the last thirty days. Some businesses have been able to pivot quickly, while others have not. In episode 155 I will give you a few stories of local business success stories that have moved into the “22nd century.”

In episode 154 I will teach you a unique technique I call downselling the upsell . This allows you to generate some cash now, while also setting yourself up for the bigger payday when this crisis is over.

With everything going on the service business is getting hammered left and right. In episode 153 I give you a simple strategy to make sure the clients or customers that cancel or pause come back to you when this storm is over.

One of the keys to marketing is knowing the sentiment of the marketplace. As these are trying times, being intone with that is going on is critical. Tune into episode 152 to learn how to craft your messaging to ensure you break thru the noise.

In episode 151 I answer the #1 question I am getting: should I cut my marketing? I think the answer will surprise you and you will quickly learn how to stand out in uncertain times.

If you are still sending emails using outlook, gmail or heck even aol, this episode is for you. In episode 150 I give you the step by step process to gather your emails, get them imported into a low cost tool and emails out the door. If you need email marketing 101 help this episode…