Writing a book sounds like a daunting task for a local business owner. However, not only has the process gotten so much easier, the value and the image it creates for you and your business has also gone up. A book positions you and your business as an authority in your space. As an authority…

If you are running the same offer over and over again, it is getting stale. There is something called ad fatigue which essentially means that ad has run its course and the marketing dollars you keep investing are going down the tubes. Episode 28 will teach you how to make your ads rock and remain…

One of the best sources of hidden marketing assets is with old leads. The chances are pretty high that you have some leads that you haven’t done a great job at following up with. The chances are even higher than you can reactive some of those leads and start earning more money this week! Check…

One of the biggest rebuttals I get when I tell local businesses to produce more content is “of what?” Think about all of the questions you are getting asked on a day to day basis. Those questions should form the framework of your content strategy. If you want to learn how, this episode is for…

As your local business invests in marketing, you need a way to make sure that it’s generating a return for your business. The entire point of marketing is for every dollar you invest to return back several dollars (or more) to your business. How can  you make sure you are generating a return if you…

Throughout the year, your local area has a variety of events. Whether those are trade shows, home shows or chamber of commerce events really doesn’t matter. What matters is that if your target customers are there, you and your business need to be there. Episode 24 gives you all the good stuff to reap the…

You know all those different charities, organizations, events and sponsorships you get asked to do on a regular basis? You should be doing almost all of them. Episode 23 will teach you how to maximize your dollars and your impact to grow your brand and market share locally.Want access to the show notes and other…

If you have any type of office or storefront you have some hidden marketing opportunities right in front of you. Imagine if you were able to bring your targeted prospects to your place on business on a regular basis with little to no marketing spend? Listen to episode 22 to learn about this amazing tactic.Want…