Did you know that most local businesses are using a name that is trademarked by someone else? In episode 209 I will teach you the ins and outs of securing trademarks for your business and how they add substantial value to your business.

Most often, you will ask “How much should I spend on advertising?” or “What is a good return on ad spend?” Tune in to today’s episode to help you answer these questions and some other questions you need to ask yourself before you can realistically estimate the advertising budget and returns to be successful.

With the economy reopening at a pretty swift pace, now is a great time to start to generate more positive reviews about your business. On the flip side, there will also be customers who are very stressed out and may not leave you a favorable review. Tune into episode 207 for my formula to generate…

The last few months have been really a challenge for so many small businesses—downgrades, sales decline, negative revenues, and worse, closures. COVID-19 is a great financial strain for most of us business owners. The biggest question now is, what will happen when this crisis is over? How are we going to recover? Are we still…

Taking advantage of Facebook messenger apps and using one-on-one conversations through messenger bot services, such as ManyChat can be an effective way to introduce new products/services to your new customers. But, what really is messenger marketing and how does it work? Listen to today’s podcast to find out how this can effectively help level up…

If all your competitors are doing the same type of marketing, where does that leave you? In episode 204 I talk about doing things that do not scale to put you in a league of your own.

With millions of people downloading Tik Tok and uploading their videos everyday, it’s no surprise that this social media platform is gaining a lot of popularity—and for good reasons. Celebrities, influencers, even politicians use Tik Tok to get their messages across. As a local business owner, is this the right platform for you? Tune into…

There are a few strategic actions you need to take now in order to get your business in front of your customers and prospects. Tune into episode 202 to learn more about the most important next steps.

Offshore outsourcing has seen a dramatic boost over the last few years. Majority of the businesses have transformed their business into hiring offshore and doing things remotely. While it can yield positive results, there are some downsides to it. In this episode, we will discuss the pros and cons of offshore outsourcing. Is it really…

In episode 200, I talk about the concept of marketing in the moment and why NOW is the best time to make sure you are on the right track. Make sure to tune in and grab your free copy of my book as a way of saying thank you for listening