Marketing

Episode 089: Starting a Local Podcast

What if you could become an instant authority in your community? Leveraging a podcast (like this) is a great way to get your name and your business out there and develop relationships that didn’t exist before. In episode 089 I will give you the ins and outs of starting and growing a podcast.

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Episode 088: Your Copy Sucks

Did you know that the chances are high that the content about you and your business that is out in the community is hurting your business rather than helping it? I doubt you went to school for copywriting or how to write content that converts. In episode 088 I will teach you how to quickly…

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Episode 087: Guerrilla Marketing Stunts

What if there was a unique way to put your business in front of a lot of people (including the media) for pennies on the dollar? Guerrilla Marketing uses time, energy, imagination and outside the box ideas to produce better marketing results. In episode 087, I will give you some ideas to get your creative…

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Episode 086: Getting Started With Video Marketing

2020 and beyond will be the age of video. With the growth in platforms like TikTok, Instagram stories. Facebook Live and Youtube your prospects demand video. By incorporating video into your 2020 strategy, you’re creating the medium consumers want most – and they will binge your content rather than your competition’s. Tune into episode 086…

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Episode 085: Marketing In The Moment

In the age of small attention spans your marketing needs to meet your customers and prospects where they are in that very moment (marketing in the moment). In episode 085 I will teach you about this methodology I first wrote about eight years ago and how it will help your local business.

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Episode 084: Local Marketing With Pinterest (Part 2)

In episode 084 I will teach you some of the more advanced tactics you can deploy with Pinterest. As the social media network has been growing quite a bit it’s a great time for you to jump on the bandwagon.

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Episode 083: Local Marketing With Pinterest

Pinterest just became the number 3 most popular social media network in the world. For local businesses, this platform presents a lot of unique marketing opportunities. Tune in to episode 83 to learn my secrets.

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Episode 082: The Slow Death of Snapchat

In episode 82, I provide my thoughts on the future of marketing on Snapchat. While Snapchat has been able to gain market share internationally, it has been struggling in the US. If you’re currently leveraging Snapchat as a marketing tool, this episode should not be missed.

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Episode 081: Local Radio Marketing

One of the first places local businesses turn to when it comes to getting the word out is radio. In episode 081 you will learn what businesses can do well with radio and how to avoid it turning into a money pit and instead be a cash cow!

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Episode 080: Pay for Performance PR

PR when done correctly can help catapult your brand and status overnight. PR on the other hand can also drain your bank account overnight. In episode 080 I will teach you about pay for performance PR and why it’s a great fit for a growing local business.

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