Most local businesses have a love-hate relationship with Yelp. Over the years they have been working hard to regain some of the lost trust with issues in the past. The fact of the matter is though, for local businesses, your prospects are looking you up on yelp, they are reading the reviews and making decisions based on what’s there. There is a right way and a wrong way to approach Yelp. Episode 033 will teach you the right way.