Episode Archives

Episode 049: 2020 Local Marketing Trend #6 – In-Store Experiences

If there is one thing the retail apocalypse has taught us it’s that customers demand experiences. If they can log onto their computer and order from Amazon and coming to your retail store is no different, then why are going to make the extra effort? Retail is far from dead, but it will continue changing…

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Episode 048: 2020 Local Marketing Trend #5 – Interactive Content

While having a website is great, it will not be good enough to stand out from the crowd in 2020. The rise of interactive content will take shape in 2020 and continue picking up steam throughout the next year or two. Episode 048 gives you all the details.

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Episode 047: 2020 Local Marketing Trend #4 – Geofencing

What if there was a way to target your prospects while they were visiting certain areas throughout the city? With the rise of mobile and 5G coming, your prospect’s attention is glued to their cell phones. In episode 047 you will learn how to leverage geofencing in 2020 to dominate their attention.

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Episode 046: 2020 Local Marketing Trend #3 – Live Streaming

Over the recent months, there has been a resurgence back into live streaming video. Nearly all the key platforms offer a form of live streaming content. Recently even Amazon has launched their version of live streaming providing unique opportunities to local businesses to take part in or compete with. Episode 046 talks about this unique…

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Episode 045: 2020 Local Marketing Trend #2 – Internet TV

With the recent launch of Disney and Apple TV  along other streaming sources, internet TV has quickly overtaken the attention from traditional TV. As the attention has shifted, a new breed of ad-free TV has taken form presenting both challenges and opportunities for local businesses. Episode 045 gives you insights into how to ride the…

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Episode 044: 2020 Local Marketing Trend #1 – Internet Radio

For the first time in history, the amount of listeners to traditional radio has been surpassed by internet radio. This trend will continue to pick up steam in 2020 and beyond. It’s the perfect time for a local business to  carve out their market share. Tune in to episode 044 to learn more.

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Episode 043: The Most Important Number In Marketing

There are a lot of numbers your local business should be watching to measure and track performance. One of these numbers is often overlooked and misunderstood. This number also presents the biggest opportunities for your growth. Listen to episode 043 to learn the number and how to capitalize on the knowledge. .

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Episode 042: Gifting To Grow Your Business

With the holidays fast approaching, gift giving is on the rise. Leveraging gifts to gain and retain customers is an often overlooked and underutilized strategy.  I will teach you the exact system I use in episode 042.

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Episode 041: What are your customers’ pain points?

There is a rule in marketing that your customers will take faster action if they are trying to avoid pain. The chances are high that you really don’t know all of your customers pain points that can be leveraged. The best way to learn is by a simple process of asking. I will teach you…

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Episode 040: Profit First

There are a lot of reasons you decided to become an entrepreneur and open a business. One of them is always on the financial side. However, many local business owners are struggling to make ends meet. I want to teach you about a system for taking your profit first that will forever change your life….

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