One of the things that I’ve learned over the years is that while it’s easy to blame your team or someone or you’re working with for marketing failure more often than not it’s a system that failed. In episode 099, I will teach you how to document your marketing systems so that you can achieve…

How often are you sharpening your axe? As a business owner it is critical to make sure you are staying on top and ahead of industry trends. In episode 98, I will teach you how to find the right events and training to help take you to the next level.

There is a myth in the press standpoint that any press is good press. I am here to tell you that bad press is simply that, bad. In episode 097 I will give you some tactics on what to do if your local business encounters some bad press (and what NOT to do).

The “Big Game” just happened. Whether I liked the game or not doesn’t matter, I watch it for the commercials. In this episode I will talk about what makes for a memorable (and effective commercial) whether you are trying it on radio, TV or web. Tune in to learn more!

Over the last four months, I have given you just about 100 ideas, tools, tips and tactics. 100 different things you can deploy. In episode 095 I want to hone in on the concept of the “one thing.” Tune in to find your one thing

What are the objections you hear from your prospects day in and day out? Price? Competition? Timelines? In episode 094, I will teach you the easiest ways to tackle the objections in real time.

As a business owner, you can’t do this alone. You will have people answering phones for you and taking care of the “front of the house” for you. In this episode, I will give you some tips to make sure the front of your house is as strong as the back.

The game of business is not an easy one. I like to think of business as going to battle each and every day. The competition is getting stronger and attention is getting more expensive. In this episode I’m going to call you on some things to make sure your sloppiness isn’t hurting your sales.

As a continuation from episode 090, I go into more detail on the top three reasons local businesses are going out of business. Tune into this episode so you don’t make the same mistakes!

Offers are one of the best ways to get the attention of new prospects. The juicer the offer the better. Local businesses are going out of business at a rate that seems to be getting faster and faster. After interviewing hundreds of entrepreneurs who didn’t succeed, I have learned a few common mistakes that were…