Almost every local business owner I speak with tells me the number one source of new business for them is word of mouth marketing. They pride themselves on delivering a great experience that drives referrals. In episode 039, I will teach you a strategy to amplify your efforts using the power of the internet.

There are a lot of questions around marketing during and on the holidays. This begs the question: when is the best time (or worst time) to market your local business? Episode 038 will give you all the ins and out’s and I’m confident you will be surprised by the insights.

There are skeletons in your marketing closest. Whether those skeletons are an outdated website, a broken sign out front, brochures from the 1960’s or just plain sloppy follow up. The great news is that a marketing inspection will help you find the issues in tandem with the low hanging fruit and create a battle plan…

As the year starts to wind down, there are a variety of housekeeping tasks and tactics that will allow you to close out the year right and start the next year with a bang. For example: are there any leads in your customer relationship management tool that have bad data, is your marketing calendar planned…

Marketing is all about connection. When you are able to make a connection with someone else you are moving in the right direction. Storytelling is one of the best ways to market your local business. It is also one of the toughest ones to master as it quite frankly is an artform. Episode 35 will…

Have you ever received something in the mail that was oddly shaped? You were not sure what it was, but you opened it anyways because of sheer curiosity. That was lumpy mail! Lumpy mail is one of the best ways to get your prospects attention. In a world full of digital noise, lumpy mail will…

Most local businesses have a love-hate relationship with Yelp. Over the years they have been working hard to regain some of the lost trust with issues in the past. The fact of the matter is though, for local businesses, your prospects are looking you up on yelp, they are reading the reviews and making decisions…

Word travels fast. You and your business only have one shot with each customer of delivery a great experience. In a perfect world, the customer will talk about a great experience all over the internet and to their friends to drive that coveted word of mouth (and word of mouse) business. Sometimes, things don’t go…

For a local business, making sure you come up on page one is absolutely critical. More than 80% of people go to google and type in a search phrase before they do anything else. While Google constantly changes the way it ranks websites, there are several fundamentals that will ensure you stand the test of…

The average shelf life of a website is just under two years. Most of the local business web sites are outdated and lacking information your customers and prospects are looking for. Your website should be your #1 salesperson. How would you treat your number one salesperson if they were ringing your register with new orders…