A lot of businesses experience seasonality. The off season is actually my favorite season because it’s the best time to get your marketing in order before the craziness hits. Tune into episode 129 to learn how to prepare for your busy season well ahead of the curve.

One of the best assets to your marketing efforts is your email list. The question often comes up around “how many emails should I send?” In episode 128 you will learn the ins and outs of sending emails at the best times and the right frequencies for the best impact to your local business.

If you run any type of local business that sells to consumers, door hangers can be a massively effective tactic. In episode 127 I teach you how to design and execute a profitable door hanging strategy for local business growth.

Not all your customers are created equal. That’s right, you should not be treating your customers totally differently. In episode 126, I will teach you strategies to make sure your a-list customers are not only segregated out, but treated like gold!

Your customers and prospects are at the center of their own universes. A few days a year are very important to them: birthdays, anniversaries and the like. These are prime opportunities to build trust and take your relationship up to another level. In episode 125, I will give you a few surefire ways to best…

How many times a day do you make a business decision based on what you feel is right for the business? For example the colors to use for a promotion, the type of promotion to do, the new product or service to add? In episode 124, I will teach you how to get feedback first…

The first thirty days after a sale are among the most important in the relationship. In episode 123 I will provide tactics on how to surprise and delight your customers and clients to not only keep them happy but to make them come back for more!

Having a diverse group of marketing tactics that are consistently performing for your business is the most important function to ensuring that you stay in business. In episode 122, I will teach you my approach to online marketing versus offline and the right marketing mix.

While the question “are you easy to do business with” sounds like an easy yes, the chances are high that there are some things you, your team or your business is doing unintentionally that is turning people off. In episode 121 I reach you the small but important things you need to pay close attention…

Do you remember those little square looking things? Yes they are still around, and actually becoming more and more popular as times go. In episode 120 I will provide tactics on how to best use QR codes to grow your local business.